Free website SEO audit
Check your whole website, not just one page. We follow your links and sitemap across up to 100 pages and list the broken pages, redirects, missing or duplicate titles and thin pages to fix first.
Auditing your site. Bigger sites take a minute or two; keep this page open.
What we’re looking at:
- Your home page, robots.txt and sitemap
- Every page your links and sitemap lead to
- Broken pages and redirects
- Titles, descriptions and headings
- Thin pages and missing alt text
- Pages missing from your sitemap
What the audit looks at
- Broken pages and redirects: links on your site that lead to errors, or that bounce through redirects first.
- Titles and descriptions: missing, duplicated, too long or too short, page by page.
- Headings and text: pages without one clear main heading, and pages with too little text to rank.
- Images: pictures with no alt text.
- Search engine settings: pages hidden with noindex, canonical tags pointing elsewhere, and what robots.txt blocks.
- Sitemap: whether you have one, whether it lists every page, and whether it lists pages that are broken or redirect.
- Speed and size: pages whose server is slow to answer, or whose code is very large.
What it doesn’t do
Paid tools like Semrush and Ahrefs also estimate search volumes, keyword difficulty, backlinks and traffic from their own databases. We don’t guess at those. Your real searches, clicks and positions are free in Google Search Console and Bing Webmaster Tools, and Bing’s data covers Microsoft Copilot too.
Want one page in more detail? Use the SEO check for a single page, or the AI readiness check to see whether ChatGPT and Copilot can read it.
Try another free tool
Website SEO check
See how Google, Bing and AI assistants see one page of your site, and what to fix.
Keyword and Google preview check
Pick a page and the search you want it found for. See if it’s set up to show up, and preview it in Google.
Page speed check
See how fast a page loads on a phone, what real visitors experience, and what’s slowing it down.
From the team behind these tools
You know what to fix on your website.
Our AI assessment looks at the rest of the business: the jobs your team repeats every week and which of them AI can take over.